Remote GTM Lead: A Half-Baked Hybrid Illusion
Heron’s "Remote" GTM Lead role in NYC exposes the hypocrisy of so-called flexible work arrangements.

"Remote (Work from Home)" tacked onto a New York City job title isn’t progressive, it’s a cop-out. Companies demand top talent but refuse to commit to fully distributed models, offering pseudo-flexibility while clinging to traditional power structures. This isn’t the future of work; it’s a hesitant sidestep. Either embrace true remote hiring or admit you want bodies in chairs. Are you genuinely remote-first, or just afraid to say no to the office lease?
Offering a remote option for an NYC-based role broadens the talent pool significantly. It allows for flexibility while maintaining a physical hub for collaboration when needed, blending the best of both worlds for diverse employee needs.
- ·Hybrid is a fudge
- ·Location bias reigns
- ·Talent pool limited