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Edition 036 · work · daringfireball.net

Apple TV: The Idiot Box Reimagined

The rumour mill churns again: Apple’s long-awaited television set is coming. Prepare for another i-shaped distraction.

Apple TV: The Idiot Box Reimagined
FO Take · Score 25

Another walled garden from Cupertino. Apple will merely re-package passive consumption, not innovate TV's core. We don't need a smarter idiot box, we need a smarter way to disengage from it. This isn't progress; it's just more screen time with a shiny logo. Will anyone truly benefit beyond Apple's bottom line?

The strongest counter

Apple consistently redefines entire industries. Their television will be no different, offering unparalleled integration and user experience that others will scramble to copy.

Audit trail
  • ·Hardware integration
  • ·Content ecosystem
  • ·Market disruption
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