Skip to content
← Fully Opinionated
Edition 032 · connection · Collin Woodard

Dating apps are over-reliant on gimmicks

Cash for love is no strategy. Dating apps must innovate or die, not bribe us with petrol.

Dating apps are over-reliant on gimmicks
FO Take · Score 20

Dating apps mistake monetary incentives for genuine connection, revealing a profound misunderstanding of human relationships. Bribing users with petrol discounts exposes a lack of real value within their platforms. This pathetic ploy signals the apps’ terminal decline. When will these platforms stop subsidising our commutes and start facilitating actual romance?

The strongest counter

Freebies attract users, increasing market share. In a crowded dating app landscape, any tactic to stand out is fair game. It is a smart, albeit aggressive, marketing stunt.

Audit trail
  • ·Monetary incentives
  • ·Shallow engagement
  • ·unsustainable model
Read original source →