Digital natives ghost stop-smoking trials
Online recruitment for health interventions excludes those most in need. Digital inequalities are exacerbating health disparities.
The digital divide is not a chasm, it is a gaping maw. This study proves that relying on online recruitment for health interventions actively screens out the very people who most need them: the food-insecure. It is not just about access; it is about trust and cultural relevance. We are building a two-tiered health system, inadvertently or not. Should public health interventions simply give up on reaching the digitally excluded?
Online recruitment offers unparalleled reach and cost-efficiency. The solution lies in providing digital literacy and access, not abandoning innovative recruitment methods. Targeted, in-person support can bridge existing gaps.
- ·Exacerbates health gap
- ·Digital exclusion
- ·In-person vs online